So there's got to be a bar on the other end of the spectrum. I think two or three years ago people were phoning it in and just throwing up whatever, just organizing it into a wheel and just putting up there.” He notes that Trusted Media Brands is taking a more structured approach to programming.
“There needs to be a certain amount of programming on a channel. “Are we then risking losing the independent small niche channels that very few watch in competition with the large shows, the originals, the more costly shows?” he says.Ĭameron Saless, Chief Business Officer, Trusted Media Brands, emphasizes that some parameters need to be set in order for more niche channels to continue viably existing in the marketplace. Svensson wonders if this evolving industry phase puts diverse programming in peril. And I think we're actually moving into that phase of the industry pretty quickly.” But I also think, as things fill up, people are going to need to take something off to put something else on. So the audience is governing that to some degree.
“I mean, if you go to Roku, there are thousands of channels, but not thousands of channels watched. “Well, right now it's a little bit of natural selection,” Barbato says. Magnus Svensson, Media Solution Specialist, Eyevinn Technology, Sweden, asks Jonathon Barbato, Co-CEO, Best Ever Channels, “Do we see that channels are getting removed so we don't end up with 200, 300 channels? And the last 200, no one is really watching, and getting monetized? Will they stay on, or will we see a constant curation of the number of channels in the platforms?” As streaming services proliferate and add FAST tiers, how will more niche channels survive in the streaming ecosystem without being overwhelmed by more prominent content or removed due to a lack of adequate market performance?
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